The video subscription service will be the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries.
Already Apple have released a hugely impressive list of names attached to their original programming including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Steve Carell, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan and Jon M. Chu.
Other names include Unbreakable Kimmy Schmidt actor Tituss Burgess, Harry Potter star Rupert Grint, Downton Abbey actor Michelle Dockery and Academy Award-winning director Spike Lee.
A number of shows have already been announced including The Morning Show, a new series led by Jennifer Aniston and Reese Witherspoon which promises "aspirational female characters" and will explore "the power dynamics between men and women" and will also star Steve Carell.
Speaking at the Apple Event, Reese said “In The Morning Show we pull back the curtain on power dynamics between men and women in the high stakes world of morning news shows. It’s a real insiders’ view into the lives of the people who help America wake up every day."
Whilst Jennifer added “Through the prism of those under-slept over-adrenalised people behind and in front of the camera, we take an honest look at the complex relationships between women and men in the workplace and we engage in the conversation people are a little too afraid to have unless they are behind closed doors.”
Oprah Winfrey also took to the stage to announce that she'll be presenting two new documentaries, Toxic Labour about sexual harassment in the workplace and an as yet untitled documentary investigating mental health.
Oprah also announced plans for a new version of her book club, which she described as “the biggest, most vibrant, the most stimulating book club on the planet.”
Other projects include dramas Amazing Stories from Steven Spielberg, Are You Sleeping?, an adaptation of Kathleen Barber's novel starring Octavia Spencer, Defending Jacob starring Chris Evans and Michelle Dockery and a new romantic comedy from Sara Bareilles, Jessie Nelson, J. J. Abrams and Ben Stephenson called Little Voice. Plus new comedy Dickinson starring Hailee Steinfeld and Jane Krakowski.
Additionally, Apple debuted the all-new Apple TV app and Apple TV channels which launch in May and brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices.
Users will be able to subscribe to and watch new Apple TV channels, paying for only services they want, all on demand, available on and offline, with incredible picture quality and sound. They'll be able to enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalised Apple TV app.
Apple TV+ will launch in the autumn in over 100 countries and it's not yet known how much the ad-free subscription service will cost. Here's a first look at all the exciting new content coming up...