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Apple TV+ reveals more details about My Kind of Country ahead of global launch

The new music competition series launches Friday 24th March as the search for country music’s next big star begins.

Apple TV+'s first competition series, My Kind of Country, was announced in August 2020 and is described as a groundbreaking global search for unconventional and extraordinary country music talent which features Reese Witherspoon and Kacey Musgraves who also serve as executive producers.

Promising to revolutionize the music competition genre with a fresh, new documentary sensibility, the series will break down barriers in country music, providing an extraordinary opportunity for diverse and innovative artists from around the world, inviting them to unleash their authentic voices and take centre stage.

The competition winner will receive a life-changing prize from Apple Music, receiving unprecedented support and exposure on the platform.

Today, it was announced that trailblazing artists Jimmie Allen, Mickey Guyton and Orville Peck have joined My Kind of Country as scouts in the search for country music’s next big star.

They'll each handpick a roster of exceptional up-and-coming artists and invite them to the home of country music in Nashville, Tennessee, to showcase their unique sound.

Jimmie Allen is a Grammy-nominated artist who has been blazing trails since the beginning of his breakout career, including two consecutive No. 1 hits off his 2018 debut album Mercury Lane. In July 2020, Allen released his star-studded collaboration project, Bettie James, in June 2021, Allen released the project’s follow-up album Bettie James Gold Edition before releasing his third album Tulip Drive in June 2022. He is currently on the road as a special guest on Carrie Underwood’s The Denim & Rhinestones tour.

2022 TIME Breakthrough Artist of the Year, Mickey Guyton, recently released songs I Still Pray, How You Love Someone and Somethin’ Bout You following her critically acclaimed debut album Remember Her Name in 2021, making history as the first Black artist to earn a Grammy nomination for Best Country Album, Best Country Song and Best Country Solo Performance.

And Orville Peck is a country recording artist and songwriter known for his deep baritone voice, strong musicianship and songs that are sincere yet bold in their storytelling. Never confirming his identity, Orville, who is openly gay, lived an itinerant life across South Africa and the rural south and is never seen without his signature, fringed mask. Following the release of his self-produced debut album Pony in 2019, Orville signed with Columbia Records and released his Show Pony EP, which included a duet with Shania Twain, to immediate critical acclaim early last year.

Witherspoon and Musgraves executive produce alongside Hello Sunshine’s Sara Rea and Lauren Neustadter, Sandbox Entertainment's Jason Owen, Izzie Pick Ibarra and Done + Dusted’s Katy Mullan, with Adam Blackstone as music director.

My Kind of Country launches Friday 24th March on Apple TV+

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