"It's me being a serious journalist. It's like Louis Theroux after 4 pints of lager."
The latest series of Celebrity Juice has just ended, but Keith Lemon has kept his Thursday night slot on ITV2, as he launches a brand new chat show. But a chat show with a difference. Shopping with Keith Lemon sees Keith hit the high street as he takes famous faces shopping whilst having a good old natter about their life and career.
Over eight weeks, he will go shopping with the likes of Amanda Holden, Big Narstie, Busted, Caroline Flack, David Dickinson, Emily Atack, Fearne Cotton Jimmy Carr, Kate Nash, Matt Goss, Mel B and Rob Beckett.
I recently caught up with Keith Lemon to talk all about his new show, including his favourite shopping trips, how it was influenced by Car Share and how his opinion towards Piers Morgan has now changed.