Why ITV were wrong to cancel all their scripted comedies

This week, ITV boss Kevin Lygo announced that Birds of a Feather has “come to its natural end” and that Bad Move would also not be returning.

The news follows last year’s cancellation of Benidorm and leaves ITV’s main channel without a single scripted comedy for the first time in its history. And with Lygo suggesting that comedy fans should “get their fix of character-based comedy from Corrie” it seems the sitcom door for ITV has been bolted shut. And the news has hit mainstream comedy audiences the hardest.

As expected, the news caused quite a stir on Twitter with many angry at the decision to axe the last remaining scripted comedies on ITV. But there were also people saying that the channel has never had success in this area, which is a common misconception.