It's an unusual time to launch The Apprentice, but because of a little thing called the World Cup, this year's series has been pushed back to the autumn from its usual late spring slot.
This is the biggest year yet for the show as it celebrates its tenth year on the small screen.
When it launched back in 2005, the show averaged 2.6m viewers which rose to 4.43m and then 5.6m for the third series in 2007. And from 2008 onwards each series has never averaged less than 7.2 million and peaked in 2011 with 8.8m, so it's clear to see that it's a show that a lot of people look forward to and enjoy.
As always Lord Sugar is back with his trusted advisors Nick Hewer and Karren Brady. This morning I was invited along to the press launch for the series to find out more about what's in store for the shows tenth series which launches with a double-bill at 9pm on Tuesday 14th and Wednesday 15th October and then the series will play out every Wednesday evening after that.