Line-up announced for the first-ever full-length The Celebrity Apprentice

Those hoping to impress Lord Sugar include Alexandra Burke, Danny Miller and Kay Burley.

The Apprentice might have come to an end this week, but there's another exciting series on the way as the first-ever full-length series of The Celebrity Apprentice will be coming to BBC One soon, with 12 well-known names taking on Lord Sugar’s ultimate business challenge.

The celebrities taking part are; singer and songwriter Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer and presenter Jordan Banjo, journalist Kay Burley, actress and online personality Maddie Grace Jepson, presenter, podcaster and content creator Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, TV and BBC Radio 2 presenter Richie Anderson, comedian and writer Laura Smyth and television personality Toni Laites.

Across the six-part series, the celebrities will face a range of weekly business challenges set by Lord Sugar. Competing for the chance to win a £100,000 donation to a charity of their choice, they will each be hoping to prove their business acumen and ultimately be crowned The Celebrity Apprentice winner.

The Celebrity Apprentice promises to bring together entertainment, competition and high-stakes decision-making. And for this series, the boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar’s final deliberations.

Speaking ahead of the new series, Lord Sugar said "We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s £100,000 at stake for their chosen charity."

To which Paul Broadbent, Director of Programmes at Naked, added "We’ve a brilliant cast of familiar faces entering our brand-new boardroom, and with a full six-episode series, viewers will get many opportunities to see the celebrities as they’ve never before, battling to show off their business acumen for a massive charity prize."

And the BBC's Head of Entertainment Commissioning, Kalpna Patel-Knight, said "This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. This year’s celebrities arrive with strong reputations - but in the boardroom, status counts for nothing."

"They’ll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through. It’s bold, unpredictable and hugely entertaining - and viewers are in for a brilliant ride."

Co-produced by Naked (a Fremantle label) and MGM Alternative UK, The Celebrity Apprentice is executive produced by Paul Broadbent, Amy Boyle, Emma Peach and Dom Bird, with Francesca Maudslay is Consultant Executive Producer and Rachael Hankinson as Production Executive.

The Celebrity Apprentice will air on BBC One