The 35-minute pilot stars Mawaan Rizwan alongside Russell Tovey, Nabhaan Rizwan, Shahnaz Rizwan and Jeff Mirza.
Juice follows Mawaan's character, Jamma, who desperately wants to be the centre of attention, but his family are constantly stealing his thunder. Mum, Farida, played by Mawaan's real-life mother, Shahnaz Rizwan, always makes everything about her, Dad, Saif, played by Jeff Mirza, ignores him and brother, Isaac played by Mawaan's real-life brother Nabhaan Rizwan, steals the limelight at work – the one place Jamma feels like he’s doing well.
And when he finally does get the validation from boyfriend Guy, played by Russell Tovey, he can’t handle it. Jamma’s hyperactive imagination goes into overdrive and the world transforms around him.
The pilot features Mawaan’s unique blend of heartfelt, confessional storytelling and his messy yet hilarious relationships with his family.
Speaking about Juide, Mawaan said "I did a live show at the Edinburgh Fringe about how my mum always steals my thunder. Luckily, I’ve been commissioned to make my own TV pilot. Unluckily, my mum is in it and really steals my thunder."
Phil Clarke, VAL TV Managing Director and Executive Producer, said "Working with the hugely talented Mawaan has been a pleasure and a privilege. He has a unique comedy vision of the world, and the result is a show that‘s truly original - heart-warming, life-affirming, surreal, surprising and very funny."
To which Head of BBC Comedy, Tanya Qureshi, added "We’re incredibly excited to bring Mawaan’s creation to the screen. He has such a talent for storytelling and performance – which clearly runs in the genes! With a fantastic cast and creative team behind the scenes, Juice is truly something special."
It was recently announced by the BBC Comedy Association that Mawaan has been appointed a Young People’s Comedy Laureate to champion comedy as an art form, and to engage and inspire new talent to start writing and performing.
Mawaan holds this position for a year and will oversee a number of projects, including shaping and informing the outreach programme in schools, spearheading the under-18 category of the New Comedy Awards, and curating the inaugural BBC Comedy Festival. Mawaan is also the Head Judge for the New Comedy Awards.
Juice will air this autumn on BBC Three