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Ant & Dec's Limitless Win returning for two further series on ITV1

The news follows the success of series two which drew an average of 4 million viewers earlier this year!


Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, Ant & Dec’s Limitless Win, hosted by much-loved duo Ant & Dec, sees the world’s first never-ending money ladder, with no upper limit to the potential top prize, for the contestants, the stakes have never been higher.


Series three and four will once again see contestants from across Britain given the chance to win big. The answer to every question is a number and if answered correctly, they can bank the cash, but if they’re not careful they risk crashing out of the game and leaving empty-handed.


Speaking about the news, Ant McPartlin said "We're so happy that Limitless Win has been such a hit with the viewers, we love making it. It’s such a thrilling and emotional roller coaster of a show we can’t wait to make more."


To which Declan Donnelly added "We’re bracing ourselves for another two series of high tension and nail-biting drama as more contestants take on the Limitless ladder. We’re excited to see how high they can climb now they’re so much more familiar with the show. Bring it on!"


Since launching in 2022, the hit primetime format has ranked in the top 10 entertainment series across all channels and programmes, with its second series drawing in an average of 4 million viewers.


Ant & Dec's Limitless Win has been recommissioned by ITV Head of Entertainment Commissioning Katie Rawcliffe and Commissioning Editor Kevin O’Brien and is executive produced by Gemma Nightingale for Mitre Studios and Victoria Ashbourne for Hello Dolly.


On the news, Hello Dolly CEO Victoria Ashbourne said "We are delighted that ITV has confirmed two further series of Ant and Dec’s Limitless Win and that the show has continued to thrill audiences since its launch last year. We are looking forward to having viewers back on the edge of their seats playing along at home."


To which fellow executive producer Gemma Nightingale added "We’re over the moon to be bringing two more series of Limitless Win to the ITV audience. It’s going to be another exciting but nerve-wracking journey up the never-ending money ladder, and now we’re entering our third and fourth series we’re champing at the bit to see if anyone can cash out with the biggest win in UK television history."


"We can’t wait to create more life-changing, entertaining, shout-at-the-TV moments, and for viewers to keep climbing the Limitless Ladder with us in 2024 and beyond."


And ITV's Head of Entertainment Commissioning, Katie Rawcliffe said "Limitless Win has very quickly accrued a loyal family audience and become one of our most unique and nail biting game shows. We look forward to more fun on the money ladder in 2024."



Ant & Dec's Limitless Win returns in 2024 on ITV1

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