The three-part series, set in Peterborough, has been written by Georgia Roger Park and will air later this year on Dave.
Produced by Roughcut Television, and written by Gillian Roger Park, Sneakerhead promises to be a hilarious and contemporary workplace sitcom, shining a light on young working life in Britain with Hugo Chegwin, best-known for playing Beats in People Just Do Nothing leading the cast alongside Big Zuu, in his first television acting role.
Chegwin plays Russell, one of the many long-suffering employees of Sports Depot. He is a certified sneakerhead, working there for the love of the trainers - he certainly isn’t there for the money.
Sneakerhead follows the hopeless, underpaid, demotivated but ultimately funny as hell working life of youth, cemented by camaraderie, and an ironic sense of flogging massive sports brands when they have no interest in sport.
Sneakerhead will also star Francesca Mills, Alexa Davies, Lucia Keskin and Mark Silcox.
Speaking about his latest role, Hugo Chegwin said "So excited to be doing this show with some super talented people. I feel like a competition winner!"
To which Big Zuu added "I’m very gassed to be a part of Sneakerhead and to be working with Dave again. This is a first for me, venturing into acting, so I'm really excited to get started!"
UKTV's Commissioning Editor for Comedy, Sarah Asante said "Sneakerhead shines a dim but funny light on the plight of the modern-day retail worker. Gillian has done a wonderful job bringing this world to life as we follow the relatable mistakes from this enterprising bunch of misfits as they navigate how to dream big with empty pockets and zero interest in the merch they’re selling."
"Hugo is on excellent form as the laid back, unlucky in love, accidental manager and we are excited to present Big Zuu in his first network acting role as the ever hopeful, part-time entrepreneur and future millionaire, Mulenga."
Dave's Channel Director, Cherie Cunningham added "We’re so excited to bring Sneakerhead to Dave audiences next year. This new comedy fully delivers on our ambition to bring the freshest and funniest comedy entertainment to our audience. Sneakerhead is relatable, authentic, full of character, and it highlights how laughter is a damn good antidote to the messiness of modern life."
And, speaking about the new project, Roughcut Television's Head of Scripted, Alex Smith said "We said we’d never work with the Kurupt FM boys again but here we are teaming up with Hugo for a proper funny, super-modern look at the world of discount sporting goods. And we’ve added Big Zuu for extra chaos. Our first venture with Dave, Roughcut are really excited about Sneakerhead - a brilliant cast, proper laughs, cool trainers - what’s not to love..?”
Sneakerhead will air later this year on Dave