The new primetime gameshow features the world’s first-ever limitless jackpot and will air across five hour-long episodes in 2022 on ITV.
The groundbreaking gameshow with an endless money ladder - created by Hello Dolly and co-produced by Hello Dolly and Mitre Studios - will be presented by Britain’s favourite duo Ant & Dec.
It features the world’s first-ever limitless jackpot and a money ladder that never... ever... ends. Every question is an opportunity to climb the endless money ladder and reach the big money, but only a correct answer banks the cash.
Push their luck too far and they’ll crash out of the game and lose it all.
Packed with drama, jeopardy and real emotion, it’s quite literally the biggest prize ever conceived.
Speaking about Ant & Dec’s Limitless Win, Ant McPartlin, said "We’re genuinely so excited to launch this new series. It’s something we’ve been developing with Hello Dolly and ITV for a while now and we can’t wait for you all to experience it. We hope you love it as much as we do."
To which Declan Donnelly added "It’s been a number of years since we launched a brand new TV format, it’s not something we do very often! But we’ve hit on something that is groundbreaking and innovative, and that’s why we are so excited to host this series and bring it to the nation."
Ant & Dec's Limitless Win will air in 2022 on ITV